Tatiana Quard is a fashion brand from Paris based in Tokyo. Before graduating from the Gerrit Rietveld Academie, Tatiana interned for Melitta Baumeister at the PFW, Patrik Ervell in New York, and Julien David in Tokyo. After more than 2 years working in Paris for the up-cycling brand Paris RE Made, Tatiana moved to Tokyo in 2021 in order to develop her own clothing brand.
TATIANA QUARD is a sustainable and unisex brand that aims to go against mass production
by producing only the clothes that I have been ordered. Our goal is to find a better way to make clothing
by working with sustainable materials such as organic cotton, recycled or deadstock fabrics, and natural dying. The materials we select are the foundation of our brand’s identity. All fabrics and products are made in Japan through a carefully selected network of family businesses and local suppliers.
We also have a made-to-order line, giving a personal approach to each garment we create.
Our pieces have been exhibited in Paris, Amsterdam, Munich and Copenhagen, where we have collaborated with Danish and French visual artists.
In our work, we like to play with the shape of the garment so as to multiply the possibilities of the wearer,
giving the wearer the freedom to interpret the garment, and to wear it their own way. The brand is inspired by modern and contemporary art as much as it is by everyday life, from the stroke of an abstract painting to the shape of a building, from traditional dresses to contemporary workwear.